Webinars and Workshops

Every start up feels they have Unicorn in the making when they launch. In reality they have a Tiger by the tail. The difference between success and failure is normally easy to see in hindsight but what if we could codify the outcome in advance. Brian Mac Mahon is the owner of Expert DOJO, the biggest investor in startups in Southern California by deal numbers, will help us understand the drivers of failure so that we can plan for success. Don't miss this important session to help you plan out your personal Unicorn.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_8khYaQ5ZT9mFZuv6ZLmV4w

How and why is marketing in a startup different than marketing in an established business? What, in fact, is being marketed by a startup? The company's product or service ... or -- perhaps -- the company itself? And are the startup's marketing activities aimed only at potential customers for its product or service? Or are there other significant audiences receiving -- and reacting to -- the marketing signals that the startup is generating? And do all these audiences react similarly to each marketing signal? Or could investors, channels, strategic partners, or even key new team members the startup is recruiting have quite different -- possibly even contradictory -- views of a given marketing initiative than the potential customers that were its "intended" audience? This Webinar will describe the multi-dimensional chess game of marketing in a startup -- where every move has multiple, entangled levels of impact on multiple players who all need to win for the startup to succeed.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_Ix3zw-QLThW4zgmOLJ6vZQ

Sales drives revenue in every business. You will learn the basics on how to create a winning sales strategy and establish standardized sales processes.

We will teach you how to take your business from the owner as Chief Sales Person, to building and scaling a sales team that drives sustainable, and profitable, revenue growth.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_QlhyAuIaQYud296RXJA8Ew

Product Management can be defined as the general business structure within a company that supports and manages all the activities related to developing, marketing and selling a product – or a family or group of products – throughout the entire product lifecycle, from concept ideation through end-of-life. Product management's role in a startup, however, typically focuses primarily on the front end of the product management process. Furthermore, in startups founded by inventors, scientists, engineers and other technical or subject matter experts, many front-end product management tasks are initially attempted or even completed before anyone with marketing or sales experience joins the team. But the work of conceptualizing the product, estimating the market size and revenue potential, understanding segmentation, and developing an initial penetration strategy is difficult to do successfully without a "product owner" who can bring a marketing and sales perspective to these tasks, while working effectively and collegially with R&D to capture the Voice of the Customer in the product design. This Webinar will describe how "product owners" accomplish that mission in a startup, along with introducing some key tools and resources that can help.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_K6AxPgASQnqFQJ-3YtXwnA

You have reached a milestone and have a Preferred Stock Term Sheet on your desk, what do you do next? In this webinar we will cover what every Entrepreneur needs to know when negotiating a Preferred Stock Financing. Make your financing work for you.

This is the event link. It ONLY works for registrants.
https://us02web.zoom.us/webinar/register/WN_z43JRO6IScOKhnd74-OYZg